B2B SEO,
built for the long sale.
B2B buyers research for weeks before they speak to anyone. When they search for what you do, your pages should answer their questions and put you on the shortlist.
Get a proposal01Research
Know what buyers search.
Not only the obvious terms every competitor chases, but the problem-led and comparison searches people use while they build a business case. Each one is mapped to the stage of the buying journey it belongs to.
02Pages
A page for every question.
Service pages, use cases, industry pages, comparisons and answers to the questions your sales team hears every week. Written for the people who sign off the budget, not for a word count.
03Measurement
Measured in enquiries.
Case studies and credentials where buyers look for them, and reporting that shows which searches and pages lead to enquiries, so the effort goes where it pays.
What B2B SEO covers
The work behind the shortlist.
Fewer searches than a consumer market, but each one is worth far more. So every page has to earn its place.
Technical health
A site search engines can crawl, read and trust, with no pages left orphaned or duplicated.
Content for each stage
From the first problem search to the comparison that decides the shortlist.
Authority
Mentions and links from the publications and directories your buyers actually read.
Credibility
Accreditations, case studies and named clients presented where they help the decision.
Lead tracking
Forms and calls traced back to the search and page that started them.
Sales input
The objections your team hears become the pages that answer them before the first call.
Proof
B2B search work we have done.
Lead Element Security sells guarding and close protection to businesses: thirteen service pages, pages for its core services across the towns it covers, and its accreditations on every page. Compare AI Today is our own product, a pricing comparison for developers and teams, so there we are the client and the search work is ours end to end. Gildmere, a quantity surveying practice, has routes for developers, contractors and architects as well as homeowners.
Got questions?
We’ve got
answers.
Fewer people search, but each enquiry is worth far more, and several people are involved in the decision. So the work goes into the pages a business case is built from: services, use cases, comparisons and proof, rather than chasing large volumes of traffic.
Usually, yes. A niche may have only a few hundred relevant searches a month, but if one of them becomes a client worth thousands, that is enough. We size the opportunity in the audit before you commit to anything.
We do. We interview the people who know the subject, write it, and nothing goes live until you have approved it.
Early signs, such as more impressions and pages starting to rank, often show within the first few months. Competitive terms take longer. Reporting is monthly, so you always know which direction things are moving.
We would rather. The questions and objections they hear are the best brief there is for the pages that bring in better enquiries.
Tell us what you’re looking for
Let’s
Chat
Existing Customer? Get Support
- 01We read it properlyA person, not an auto-responder, and usually whoever would do the work.
- 02You hear back in one working dayWith a next step and an honest indication of cost.
- 03A 15-minute call, if it is worth oneNo deck, no pitch team. If we are not the right fit we will say so.
