The Digital Journal.
Plain-English answers to the questions clients actually ask us, on websites, search, ads and social.
What Is The 80/20 Rule In Marketing?Learn what the 80/20 rule in marketing means, how to apply it, and how to focus on the channels and customers driving the best results.
7 Signs Your Website Needs A RedesignYour website should do more than exist online. It should help people trust your business, find the right information quickly, and take action. If it fails in any of those areas, it may be doing more harm than good.
What Is Technical SEO and Why Does It Matter?Technical SEO is the process of improving a website’s technical setup, so search engines can crawl, index and understand it properly.
How do I grow my business?If you're asking yourself "how do I grow my business?", you're already asking the right question. Most business owners…
What Is The 70 20 10 Rule In Marketing?The 70 20 10 rule in marketing is a planning framework. It suggests allocating 70% of your budget or effort to proven tactics…
Is It Worth Using A Marketing Agency? UK Cost And ROIUsing a marketing agency is worth it if you need specialist skills, faster execution, and measurable growth…
What Is The 1% Rule In Marketing?The 1% rule in marketing is the idea that making small, measurable improvements (around 1%)…
What Does A Marketing Agency Do?A marketing agency helps businesses attract and convert customers. It researches audiences…
What Is The 7 Times 7 Rule In Marketing?The 7 times 7 rule in marketing suggests a potential customer often needs around seven exposures to your brand message across roughly seven…
What Is The 3-3-3 Rule In Marketing?The 3-3-3 rule in marketing is a simple messaging framework: communicate three key benefits…
What Are the 4 Types of Digital Marketing?The four main types of digital marketing are Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Social Media…
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