Law firm SEO
for the clients you want.
People choosing a solicitor search by problem, practice area and place. We help your firm appear for those searches, with pages that are accurate, compliant and clear about what happens next.
Get a proposal01Practice areas
A page per practice area.
Each area of law gets its own page, answering what clients ask before they call: how the process works, how long it takes and what it costs where you publish prices.
02Local
Found near every office.
A page for each office, your firm’s details consistent everywhere they appear online, and reviews that build trust with the next client searching nearby.
03Trust
Credibility you can see.
Solicitor profiles with qualifications and experience, accreditations, regulatory information and structured data, so it is clear who stands behind the advice.
What law firm SEO covers
Search work for a regulated profession.
Legal searches are high value and closely judged, so accuracy matters as much as rankings.
Practice area pages
One clear page for each service, aimed at the searches clients actually make.
Office pages
A page for each location, with the team, directions and the areas you serve.
Solicitor profiles
Who clients will deal with, their experience and their qualifications.
Consistent details
Your firm’s name, address and number the same everywhere they appear online.
Guides clients read
Plain-English answers to the questions people search before they choose a firm.
Enquiries by practice area
Calls and forms tracked back to the area of law and the page that started them.
Compliance built in
The regulatory basics, done properly.
If your firm is regulated by the SRA, your website has to display the SRA clickable badge, and for some services, such as residential conveyancing, probate and certain employment claims, publish price and service information.
We build these into the pages rather than bolting them on, and keep claims accurate: no promised outcomes, and nothing published until your solicitors have checked it.
Got questions?
We’ve got
answers.
Often more than for a large one. A smaller firm that owns the searches for its practice areas in its own towns can win clients that national brands struggle to reach.
The ones that are most valuable to you and where clients search most. We look at both in the audit and start where the return is clearest.
We research and draft it, and your solicitors check it. Nothing goes live without your sign-off.
Early signs, such as pages starting to rank for practice area searches, often show within the first few months. Competitive areas and big cities take longer. Reporting is monthly, so you can see the direction.
Yes. Each office gets its own page and its own local visibility, so clients find the office nearest to them.
Tell us what you’re looking for
Let’s
Chat
Existing Customer? Get Support
- 01We read it properlyA person, not an auto-responder, and usually whoever would do the work.
- 02You hear back in one working dayWith a next step and an honest indication of cost.
- 03A 15-minute call, if it is worth oneNo deck, no pitch team. If we are not the right fit we will say so.
